Brand management is a bit like parenting—at first, you think it’s all about getting the right outfit and teaching it to say "please" and "thank you." Then, over time, you realize it’s mostly about damage control, redirecting attention when it’s having a tantrum in public, and pretending you have all the answers when really, you’re just trying not to get hit by a TikTok trend that’s coming at you like a runaway shopping cart.

Yes, branding is my biggest passion.

What I’ve loved about my last 4+ years in marketing is how shockingly predictable and measurable the human experience can be. Knowing how to do it right feels like a superpower, like you’ve unlocked the secret recipe to making people click, buy, or, at the very least, pause long enough to acknowledge your existence.

To make art is to be in constant conversation with the messy, beautiful, unpredictable chaos that is life itself.