ciao!

Hi! I'm Federica, a creative strategist and visual storyteller—and no, these are not buzzwords but a mindset that has allowed me to excel in various roles, from Product Marketing, Creative Director to Event Marketing.

I graduated in 2020 with a Bachelor of Science in Industrial Design in Milan, where my thesis focused on experimental Editorial Design, exploring the sociological impact of mass media on the portrayal of the 1948 Indian Partition.

During my studies, I exhibited my work internationally (in the U.S., Europe, and China) and won several awards in Philosophy and Sociology.

Teaching has been incredibly fulfilling for me. I have assisted various classes at Parsons School of Design and helped others learn design programs.

I earned my Master's Degree in December 2022 from Parsons School of Design, with a thesis on experimental Mixed Media exploring Language and Translation.

Fascinated by the world of NFT art and Blockchain, I began helping artists sell their creations on-chain. Soon after, I joined two Series A startups in the robotic-art-tech field, where I learned about the fast-paced world of marketing and sales under the guidance of many inspiring mentors.

In 2024 I said yes to a once-in-a-lifetime opportunity involving a King, Prime Minister, Nobel Laureates, Evan Spiegel, Bjarke Ingels, thought-leaders and billionaires some 5,000 miles away. With a team of volunteer, we sold out the inaugural Bhutan Innovation Forum, with no pre-existing brand presence.